Pay Per Click Marketing is the term given to the ads that appear in the "Sponsored Links" sections of the Google and Yahoo search results page.
How Does it all Work?
- Well written ads - Google top ten plan and write your ads using effective calls to action, and inticements for users to click
- Select the right keywords - The ads appear when users search in Google for the keywords you select, and for words that we can help identify that users are searching on through the search engines
- Choose your own position - How high you appear in the list depends mostly on how much you spend on a click on your advertisement, we help tune this to maximise traffic, and enquiries
- Low risk - Your competitors are not able to click on your ads repeatedly to cost you a fortune - Google has implemented click fraud monitoring to prevent that
- Control your spending - You can set a budget on exactly how much you'd like to spend, and when you hit the budget, your ads are closed down for the day and start again the next morning ensuring your don't overspend
Why Do People Do It? ... Why Wouldn't They!
- Instant website visitors - Your ads start appearing, literally minutes after it's enabled, which is useful while your SEO changes are taking effect (which usually take a few months at least)
- Targetted leads - Your clients are searching on the exact search terms related to your products & services (we help you determine which are the most popular) - so you don't pay for irrelevant clicks
- Controlled spend - You set your own budget, so can spend exactly the amount you can afford
- Measurable - You know exactly how much each enquiry or sale costs in advertising pounds
- Little risk - You can invest on a small scale, and then decide on whether to continue based on your results
Can I Do It Myself?
Yes, and a lot of people do manage to setup a simple campaign to send some visitors to their website. We find however, that we can provide an incredible increase in the effectiveness of an Adwords campaign by focusing on tuning bids, and words to focus on those which result in enquiries & sales...and not those words which just chew up your budget without delivering a return to your business. There is a lot involved in getting it right, and most overlook some important facts, which means they pay for a lot of wasted clicks.
Packages & Pricing
Google top 10 charge from £300 to setup an Adwords campaign, which includes 6 advertisements, market research of competition, and installation of statistic tracking software where possible.
Ongoing service includes weekly monitoring and maintenance of your campaign, and reporting, which is £50/mth + 15% of ad spend. So you if you spend £500/month on your ads, our bill is (50+15%*500=) £125 per month. We've found that we can easily deliver strong value for this investment, particularly if you have a large campaign to manage.
Contact Us Now to discuss your campaign.
Google AdWords advertising refers to the Pay Per Click ad system created by Google which allows PPC advertising, and targetting of ads for display on specific websites (Adsense). Google Adwords supports both text & banner ads and allows local or national / international distribution of ads. Yahoo Search Marketing is a similar type of advertising offered by Yahoo through the Yahoo search engine.
Google Adwords Ads, or Yahoo Search Marketing can be setup to be displayed based on different keywords which users type into the Google search engine. Adwords allows up to 4 links to be displayed for each text ad. Customers can bid in a type of auction system which controls where their ads appear in the list of advertiser's ads. Depending on the Cost Per Click (CPC), and Maximimum they are prepared to pay (Max CPC), their ad shows in a different position in the "sponsored listings" area of the Search Engine Results Page (SERPs).
Each month when managing your Google PPC Pay Per Click or Yahoo Search Marketing Ad campaign, Google top ten reviews & adjusts the CPC bids and prices you are paying for clicks on ad impressions resulting from these keyword searches on Google or Yahoo. Google top ten then adjusts the PPC ads in terms of words used, and adjusts the calls to action in your Google Adwords ads ensuring the best results. We provide you with weekly reports showing Google Adwords or Yahoo Search Marketing campaign performance, and how many enquiries and sales your are getting from your PPC campaign.
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